Build your brand. Capture more listings. What level of quality is your photographer providing?
83% of buyers cite professional photography as very important.
100% of sellers want top dollar.
Does professional photography help sell homes? Yes. Yes it does.
- Buyers spend 60% of their time looking at the photos.
- Homes with professional photography receive 47% higher asking price per square foot.
- Agents who outsource photography earn TWICE as much commission as agents who do not. Only 35% of agents use professional photographers. (not a typo)
All price points of homes should be professionally photographed. One of my top performing agents has me photograph even the sub 100k listings. And then other agents ask him how he closes so many sales? And he tells them, "Irving sells my homes with his pictures". And those same agents continue to shoot homes with their phone. It's mind boggling.
Professional photographers vary in skill and ability. What level of quality are you receiving?
83% of home buyers say photos are "very useful". What they are really saying is; clear, sharp, square (no leaning walls) photos that GIVE INFORMATION are very useful. And those yellow/orange interior photos? Or, those over processed HDR smoke damaged gritty photos are exactly what's wrong with my industry.
Does Professional Photography help sell homes? You bet.
A light rain was falling as i rang the door bell for my last shoot of the day. I could see the homeowner through the storm door walking from the kitchen, drying her hands on a kitchen towel. As she approached the front door to greet me, the sky opened up. Her cheerful expression as she opened the door was welcome as I quickly entered and set my tripod down and two lightstands with attached strobes. I knew the storm would be rolling in quickly and I was prepared to start work immediately. I quickly explained the process to the homeowner as I have 100's of times. "I'll start upstairs and work my way down. Lights on, ceiling fans and TV's off please"
It was at that moment the homeowner's cheerful smile appeared more like terror. And she asked me "who are you!?!". Yep......I was at the wrong house. Tell me your most awkward moment?
Professional Real Estate Photography
Twilight imagery is sure to grab peoples attention! Call 804-276-2679 to schedule your photography.
I've been working on a few projects for Charles Fobes with Keller Williams Realty. Charles brings a wealth of knowledge and expertise in buying and selling real estate. And he knows the value of helping a buyer visualize their family living in a new home. This of course is key to getting a home sold.
You Can't Tell Them - You Have To Show Them.
If you've worked with me in the past you know that I'm always harping on the fact that people make purchases for emotional reasons. "You can't tell them - You have to show them." Are you using professional photography to help your clients close the sale? Are you using professional photography to secure new listings?
Charles can help make your home attractive to the ideal audience-which can help you get top dollar. Things like staging the home, making repairs or minor improvements, or even simply painting the walls can be the difference between a home resting on the market and one that's sold fast.
Well, that's all for now. As you can see Charles Fobes has been a busy real estate agent and he's a pleasure to work with. Check out www.homesbyfobes.kwrealty.com for current information. Or email Charles at firstname.lastname@example.org Or give him a call at 804-245-4788
Magazine quality photography for Realtors.
Cathedral of the Sacred Heart Richmond VA.
Professional Photography sells homes faster and for more money. Call 804-276-2679
My second listing photography shoot for LinchPin Real Estate Group. These ladies are professional in every way. You DO NOT want to use an inexperienced real estate agent for your largest invest. Need your listing professionally promoted? Call 804-276-2679
Late 60's split level home that I photographed for a real estate agent.
When looking for a new home prospective clients (92% of them) choose the internet as their primary search tool. (I'm not sure what the other 8% are using)
So does professional photography help sell homes? A recent survey indicated that clients spend 60% of their time looking at the pictures, 20% reading the agent description and 20% reading the general description. Knowing that–shouldn't you be using a professional photographer?
Does professional real estate photography sell homes? You bet. And, it builds the agents brand.
People make purchases for emotional reasons. So why not take advantage of that. Inman.com has a timely article on the importance of professional home photography. You know what they say about first impressions, so let's make it a good one!
Here's the link.
Step away from the iPhone… PLEASE!
Does professional photography help sell homes?